Plastic Surgery · Med Spas · Cosmetic Clinics
Predictable Patient Growth for Med Spas & Plastic Surgeons
We design patient acquisition systems that turn online attention into qualified consultations — using ad funnels, conversion-optimized landing pages, and automated follow-up.
20+Years
Experience
Experience
5Phases.
Full System.
Full System.
60Days to Brand
Foundation
Foundation
11Patient Journey
Touchpoints
Touchpoints
1Niche.
Total Depth.
Total Depth.
The ProjektGroup System
Your Marketing Budget
Is Leaking. Here's Where.
Most practices jump to ads and wonder why the phone doesn't ring more. The leak isn't the ads — it's everything the ad sends people to. We fix the whole system, in the right order.
Phase 0 · The Foundation · 60 Days
Brand Foundation & Social Authority
Your social presence is losing you patients every day it looks like this. We fix that first.
Before we run a single ad or write a single SEO page, we make sure the brand that patients find is worth trusting. This phase builds the visual identity, brand voice, optimized profiles, and content infrastructure that makes everything else work. Most aesthetic practices need this. Almost none have done it properly.
Brand AuditVisual Identity SystemProfile OptimizationBrand Voice GuideContent StrategyMonth 1 Content ProducedAuthority Launch CampaignAnalytics Setup
Phase 1 · Patient Acquisition · 90 Days
Patient Acquisition System
You have traffic that isn't converting. We find the bottleneck and fix every step from click to booked consultation.
Website conversion optimization, procedure-page SEO, Google and Meta paid advertising, and inquiry-to-consultation funnel. Built on the brand foundation from Phase 0, every channel now performs at its true potential.
Website ConversionProcedure SEOGoogle AdsMeta AdsInquiry FunnelPhone Scripts
Phase 2 · Patient Journey · 60 Days
Patient Journey Automation
Consultations are sitting in your inbox with no follow-up. Booked patients are cancelling with no pre-op communication. We automate all of it.
We map and automate every communication a patient receives — pre-consultation, post-consultation, pre-op, Day 1 check-in, recovery milestones, review requests, and long-term follow-up. This is where patient lifetime value is built.
Email AutomationSMS SequencesPre-Op SeriesRecovery Check-InsReview System1-Year Retention
Phase 3 · Retention & LTV · Ongoing
Retention & Lifetime Value
You're spending to acquire patients you see once. The highest-ROI patient is the one you already have — and most practices ignore them completely.
Loyalty programs, referral systems, birthday campaigns, membership offers, and long-term nurture sequences. The practices that grow fastest don't just acquire patients — they retain them and build a referral engine on top.
Loyalty ProgramsReferral SystemsMembership OffersRe-EngagementPatient LTV Growth
Phase 4 · Scale & Optimize · Ongoing
Scale & Optimize
You're paying the same amount every month regardless of what's working. We tie spend to performance and cut everything that doesn't earn its budget.
A/B testing at scale, ad budget expansion, content iteration, new procedure launches, and market expansion. By this phase, your practice has a self-reinforcing growth system — we optimize it continuously.
A/B TestingAd ScalingContent IterationNew Procedure LaunchesMarket Expansion
Phase 0 — The Essential First Step
Patients Find You Online
and Choose Someone Else.
They searched. They found you. They checked your Instagram, saw three posts from four months ago, and called your competitor. This is fixable — and it has to be fixed before anything else.
Phase 0 is the right starting point for any practice showing one or more of these signals. Our free audit scores you on all eight — three or more and we recommend starting here.
Fewer than 1,000 Instagram followersThe minimum threshold where social credibility begins. Below this, most prospective patients subconsciously register the account as unestablished.
Inconsistent or absent postingGaps of 2+ weeks, or fewer than 3 posts/month over the past 6 months. Signals a practice that's not invested in its digital presence.
No defined visual identityEvery post looks different — different fonts, filters, color treatments. No cohesive brand aesthetic that signals premium care.
Weak or incomplete profile bioNo clear statement of who you serve, what you offer, where you are, and what to do next. A missed conversion at every profile visit.
No content strategy or pillarsPosting is reactive, not planned. Content doesn't consistently educate, build trust, or move patients toward a consultation.
Misaligned brand positioningYour social presence doesn't match the premium quality of care you deliver. Looks like a discount clinic when you're a luxury practice.
Zero or minimal engagementPosts regularly receive fewer than 10 likes and no comments — indicating disengaged audience or content that doesn't connect.
No authority-building contentThe surgeon or provider is absent from the content. No expertise demonstrated, no personality, no trust signals that differentiate you.
What Phase 0 Builds
In 60 days, your practice looks as premium as the care you deliver.
- Complete social media brand audit + competitor analysis
- Custom visual identity system: colors, typography, templates
- 10 professionally designed post templates
- Full profile optimization: Instagram, Facebook, LinkedIn, Google Business
- Brand Voice & Writing Guide
- 90-day content strategy + 5 content pillars
- 30-day editorial calendar
- 12 fully produced posts + 4 Reels scripts — ready to publish
- Authority launch campaign + local collaboration strategy
- Analytics setup + 60-day performance review
Foundation (Month 1)$2,500 one-time
Complete (Both Months)$4,500 one-time
Phase 0 + Phase 1 Bundle$3,500/mo
All Services
You've Paid for Deliverables.
We Deliver Consultations.
Pretty websites. Scheduled posts. Monthly reports. Sound familiar? When the phone still doesn't ring enough, the problem isn't effort — it's that no one built the system underneath.
01
Brand Audit & Social Assessment
The diagnosis that determines your starting point. We score your brand on 8 dimensions and tell you exactly what's holding you back.
Phase 002
Visual Identity & Brand System
Color palette, typography, icon library, photography direction, and 10 custom social media templates. Built for your niche.
Phase 003
Profile Optimization
Instagram, Facebook, LinkedIn, Google Business, and RealSelf — every profile optimized for trust, discoverability, and conversion.
Phase 004
Content Strategy & Production
5-pillar content strategy, 90-day editorial calendar, and fully produced Month 1 content — posts, stories, and Reels scripts.
Phase 005
Website Design & Conversion
Conversion-optimized procedure pages, surgeon bios, and local SEO built to turn visitors into consultation requests.
Phase 106
Paid Advertising
Google Search, Meta, and LinkedIn campaigns with patient-journey-aware creative and HIPAA-compliant copy.
Phase 107
Patient Journey Automation
All 11 touchpoints mapped and automated — from first inquiry through 1-year post-op anniversary.
Phase 208
Reputation Management
HIPAA-safe review systems, RealSelf and Google optimization, and proactive reputation monitoring for your practice and surgeons.
Phase 209
AI-Powered Marketing Tools
AI where it accelerates results — content generation, personalization, A/B testing. Human expertise where compliance and judgment matter.
Phase 3+The Patient Journey
You're Losing Patients
at Every Stage — Not Just the Top.
A slow inquiry response. No post-consultation follow-up. Zero pre-op communication. Each gap costs you a patient — and most practices have all of them.
01
First Online Search
SEO, RealSelf, and Google Business ensure you're found and chosen first.
02
Website & First Impression
Conversion-optimized procedure pages and surgeon bios that build immediate trust.
03
Instagram / Social Discovery
The brand patients find here either confirms the decision or kills it. Phase 0 makes this work.
04
Online Inquiry or Call
Fast automated response and front desk scripts that convert within minutes.
05
Consultation Booking & Confirmation
Professional confirmation emails that reduce no-shows and set expectations.
06
Consultation Visit
Consultation scripts and follow-up systems that maximize booking rates.
07
Post-Consultation Follow-Up
Automated nurture sequence that converts browsers into booked patients.
08
Pre-Procedure Preparation
Countdown sequences and prep guides that reduce anxiety and cancellations.
09
Day-Of & Recovery Check-In
Proactive post-treatment communications that reduce support calls and build loyalty.
10
Milestone Follow-Ups
Week 1, 6-week, and 3-month milestone emails timed for maximum satisfaction.
11
Long-Term Retention
Maintenance reminders, birthday campaigns, and loyalty systems that maximize LTV.
The Result
A practice that grows consistently — while your team focuses on care.
- More inquiry-to-consultation conversions
- Higher post-consultation booking rates
- Dramatically reduced no-shows
- Higher patient lifetime value
- More referrals from existing patients
- A brand that commands premium pricing
Specialties
Your Last Agency Spent
Month One Learning What
a Rhinoplasty Is.
We already know. The patient psychology, the procedure terminology, the compliance sensitivities, the seasonal booking patterns — we show up on Day 1 knowing exactly where your practice is losing patients.
Plastic Surgery Practices
From solo board-certified surgeons to multi-surgeon groups. We build the complete patient journey system — brand foundation through 1-year post-op.
Med Spas & Cosmetic Clinics
Premium positioning, patient retention systems, and the social media presence that fills your consultation calendar — built on a brand that commands trust.
Cosmetic Surgery Centers
Multi-specialty centers need an integrated strategy that works across procedure lines, provider teams, and patient demographics. We build that integration.
First 4 Weeks
You Shouldn't Have to Wait
Six Months to See If It's Working.
Most agency onboardings take months before anything goes live. We have something live and measurable before your first month ends — because we don't need time to learn your industry.
Phase 0 Start
Week One
Discovery & Audit
Deep dive into your brand, platforms, competitors, and growth blockers. You receive the Brand Audit Report by Day 10.
- 60-min kickoff call
- 8-point brand assessment
- Competitor benchmark
- Baseline metrics documented
Phase 0
Week Two–Three
Visual Identity Live
Visual system designed, templates built, and all profiles optimized. Your brand looks premium before the month ends.
- Visual identity system
- 10 post templates
- All profiles optimized
- Brand Voice Guide delivered
Phase 0
Week Four
Content Strategy
Content pillars defined, 90-day strategy built, Month 1 editorial calendar complete and approved.
- 5 content pillars
- 90-day strategy doc
- 30-day editorial calendar
- Hashtag strategy sets
Phase 0 → Phase 1
Month Two
Content Live & Scaling
First 30 days of content published. Authority campaign launched. Analytics tracking momentum. Phase 1 roadmap presented.
- 12 posts live
- 4 Reels scripts ready
- Authority campaign active
- Phase 1 kickoff
What Clients Say
What Happens When Your Marketing
Finally Reflects What You Actually Do.
★★★★★
"We'd been posting randomly for years and wondered why Instagram wasn't working. Phase 0 showed us we didn't have a content problem — we had a brand problem. ProjektGroup fixed the foundation and everything changed."
— Owner · Med Spa · Miami, FL
★★★★★
"The first thing they did was pull up my Instagram next to a competitor's. I wanted to look away. Ninety days later, patients tell me they booked because of how our profile looked."
— Plastic Surgeon · Houston, TX
★★★★★
"We went from 15 consultation bookings per month to 58 in 12 weeks. Phase 0 gave us the brand foundation — Phase 1 gave us the patient acquisition system. Both were necessary."
— Practice Manager · Cosmetic Clinic · Scottsdale, AZ
FAQ
You've Been Burned Before.
Here's What's Different.
Not every practice — but most do. Our free audit identifies whether your brand foundation is strong enough to skip to Phase 1. Practices with a consistent visual identity, active social presence, and optimized profiles on all platforms can begin at Phase 1. We'll be honest with you either way.
Phase 0 makes them more effective. The brand system, voice guide, and content templates we build give your existing social media manager professional infrastructure to work within. We can also train them as part of the engagement — so the brand consistency we build in Phase 0 carries forward permanently.
You can — but you'll pay more per click and convert fewer. Every paid traffic source sends people who will check your Instagram before they call. A weak brand presence undermines every dollar of ad spend. We've seen practices cut their cost-per-consultation by 30–40% after Phase 0. The sequence matters.
Minimal. Phase 0 requires a 60-minute kickoff call, access to your existing brand assets, and a 30-minute review of deliverables. Everything else is executed by the ProjektGroup team. We do not require your team to produce content, manage schedules, or attend weekly calls.
Phase 0 starts at $2,500 (Foundation) or $4,500 (Complete). Full-service partnerships including Phase 1+ typically range from $3,500–$8,000/month. The free audit is the fastest way to get a specific quote — we scope everything to your practice's actual needs and growth goals.
Yes — we work with aesthetic practices across the US. While we're Florida-based and have deep knowledge of the Southeast market, our digital services are fully remote and we serve clients in major markets nationwide including New York, Los Angeles, Chicago, Dallas, Houston, Miami, and Scottsdale.
Still Not Sure We're Different?
Fair. You've probably heard the same promises before. The free 30-minute audit is how we prove it — we'll find specific gaps in your practice's marketing that you didn't know existed and tell you exactly what we'd do about each one.
If we can't show you something concrete in 30 minutes, we'll tell you that too.
Book Your Free AuditYour Consultation Calendar
Has Empty Slots That
Shouldn't Be Empty.
In 30 minutes, we'll show you exactly where patients are dropping off — and exactly what we'd fix first. No pitch. Just a diagnosis.